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Crisis Communication: Guidelines for Action

Instructor: Peter M. Sandman, PhD. NOW more than ever, knowing how to communicate and deal with a fearful constituency in a crisis is as important as having the skills to deal with the immediate threat. It determines whether you build trust and encourage cooperation with your crisis management plan or sow the seeds of skepticism, denial, or even panic instead. Effective crisis communication is the KEY to saving lives during times of threat or disaster. Dr. Sandman s 25 Key Crisis Communication Points offer actual examples, suggestions, and solutions that every professional involved with handling an organization s communication needs to know and understand before a situation arises. This new crisis communication course on CD-ROM and DVD provides content that is counter-intuitive for almost any professional caught in the midst of a crisis. Crisis managers who follow their intuition often get it wrong, and their management of the crisis often suffers as a result. Course Components: CD-ROM/DVD Video (2 hours and 45 minutes), PDF handout, final exam, and evaluation. Individuals purchasing this course seeking certification maintenance credits (CM points, CEUs or COCs) should retain their original Amazon receipt and order information for registration verification. Copies of these documents should be submitted with the final exam. Per the terms of the course, registrants have one year from the date of purchase to complete the course for credit and only one person (per copy) may seek credit. For further information/ clarification please contact AIHA s education department directly.

List Price: $ 395.00

Price: $ 395.00

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